Digital Marketing Knowledgebase

Sales Leads Knowledgebase

Here is a summarized digital marketing knowledgebase defining technical terms used on this website pertaining to Sales Leads.

  • Sales Lead Marketing are marketing efforts for gathering and converting leads in a both effective and efficient manner – including coming up with product brand sales strategies such as product-combo specials. It results in higher Return on Investment (ROI) on money and time spend advertising to Sales Leads. Now a Sales Lead is a person or business that has a potential of becoming your customer or client. 
  • Starter Plan Sales Lead Advert is one that offers basic services without upselling related products and services. Using landscaping as an example, it would be a single blanket advert on Lawn Installation Services that does not target the individual types of lawns.
  • A Sales Lead Advert Group contains one or more adverts that target the same audience. In a landscaping advertising campaign, for example, you may have a Lawn Installation Advert Group and a Paving Advert Group. In the Lawn Installation Advert Group, you may have one advert targeting Kikuyu Grass Installation whilst another LM Berea Grass Installation; a third advert may target Buffalo Grass Installation, and so forth.
  • A-B Testing is having two variants of an advert to test which version works better than the other. For example, one advert may have still pictures whilst the other advert has a video in it.
  • Look-alike Audience is a sample of at least 1000 names, email addresses, or phone numbers you feed into an Artificial Intelligence (AI) system for it to find common characteristics between those on the list. It then uses what it learnt to effectively target people with similar traits or behaviours. 
  • Onboarding refers to integration of resources or services a client already has or outsourced to another service provider with our services
  • Privacy Policy refers to your official policy document that, as required by law, details what you do with private information you gather from leads or people using your services. It must be shown to people before they submit or you gather their information. 
  • A Standard Website is one that has up to eight pages such as: Home, Services, Blog, Gallery, Contact Us, FAQ, Pricing, and Privacy Policy pages. NB. Blog post writing isn’t included. 
  • A Domain is the root address of your website or email such as ‘example.co.za’ in www.example.co.za or info@example.co.za.
  • Hosting – refers to a service whereby a webhosting company stores your website files and email data on their online server (a dedicated powerful computer system) to ensure your business can be found live on the internet 24/7.
  • An Estimate Quotation is a quotation computed using standard prices and services assuming a job will have no outliers or abnormal deviations from the norm. An Estimate converts into an official quotation after assessing actual scope of work via site inspection or after consultation with a sales lead.
  • CRM – is the abbreviation of Customer Relationship Management System. It gathers, links, and analyzes all collected customer data such contact information, interactions with company representatives, purchases, service requests, customer reviews, estimates, quotes, and proposals.
  • AIS – is the abbreviation of Accounting Information System. In simple English it refers to your electronic books of accounts. 
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